Lingwei Meng and Yan Li, Meta
Through a new privacy initiative, Meta gives users the ability to remove their historical ad-interaction events. For example, users can go to their "recent ad activities" page and "delete" an ad they have clicked on. After deletion, this particular interaction will no longer be used in their ads' ranking on Facebook. How did we change the data ingestion and storage infra to support this new functionality? How did we change the feature representation and model architecture to support this new functionality? This is a talk that combines infra side changes along with leveraging a new feature representation.
Lingwei Meng, Meta
Lingwei is a software engineer at Meta working on ads ranking. Lingwei's work focus is to serve highest quality ads to Facebook's users while maintaining a high privacy bar that's compliant with various regulations.
Yan Li, Meta
Yan Li is a software engineer at Meta Platforms, Incorporated. Since joining Meta, she has focused on feature infrastructure. Now, she is focusing on building data privacy control infrastructure to enhance the ads experience for Meta users.
author = {Lingwei Meng and Yan Li},
title = {Empowered User Control: Learnings from Building "Event Level Deletion"},
year = {2024},
address = {Santa Clara, CA},
publisher = {USENIX Association},
month = jun
}